YK Paint Cans
PACKAGING DESIGN
YK hired ARC'S to completely restructure the whole range of packaging. The design intervention is supposed to push the brand forward, by leaving behind the old-fashioned sovietic mood to embrace a more cosmopolitan and contemporary style. We approached the task by two different roads: as the first one relies on a joyful mood and a colorful photographic visual, the other one tells the story of each product through an iconic and entertaining family of characters.
