CONCEPT LOGO FOR COFFEE — MUSANG
In search of information for a new project, I noticed that almost no one made a trademark, logo for one product and in general did not undertake its implementation - this is coffee from unusual grains that are extracted in a rather piquant way.
Coffee beans produced by the animal Musang is considered one of the most expensive drinks in the world. For me, it was a kind of challenge to create a decent image of a new brand.
Client: no name / Designer: Mikhail Chulin [rudisvisum] / Service: Logotype
Idea
Two Musanga animals were taken as the basis for the idea of the brand symbol, and I decided to make their execution in a linear style. This is a rare type of coffee and therefore it was decided to make the brand in the premium segment. Also, the symbol is great for the pattern.
COLORS
3 color solutions were developed for the Musang brand: Gold, silver and black.
FONT
As a separate option, in the process of creating a logo, there was a desire to develop an individual font for headings.
