Within EF, all our products sit on a spectrum between academic and adventure. It is reflected in the new brand by blending classic academic design, rooted in academia and mid-century modernism, and modern adventurous design, which seeks new trends and ideas.
The beauty of the brand is that it deftly communicates both a sense of traditional academic integrity through its use of conservative type, layout, and color, as well as a sense of bold innovation via unexpected shapes, shocking patterns, and dynamic compositions.
Branding • Identity • Graphic Design • Illustration • Internal Guidelines • Web Design • Animation
