Concept, Creative Direction and Photography: Melina De la Cruz, Cindy Menassa, Sara Latella, Xiaofei Cao and Kateryna Tymoshchuk
FAST CHOICES
The year is 2021. It seems like only a few years ago we were just about to embark upon the 21th century, and now, it’s as if the world was going on fast forward and we’re watching idly by. But what does “fast” mean in this particular context?
Consider it an apocalypse or consider it what you may, the world is figuratively spinning so fast we can’t take a second to breathe in the changes. Fashion undergone a transformation, inviting everyone who’s anyone to dress like their favorite celebrities with cheap clothing.
But what about Fast Food? Fast Love? Fast Look? Basically everything that’s racing with humanity? Well, our project invites everyone to question the concept of “Fast”, to perhaps press pause on this fast-paced world.
Text by: Cindy Menassa
Fast Love
Graphic Design and Photo Editing: Kateryna Tymoshchuk
Fast Fashion
Fast Food
Fast Look
