Common Grounds — Ground Zero is the upperscale brother of the Common Grounds cafe. Set to be the trial ground for new breakthrough with the introduction of sub-zero frozen coffee and a dedicated pastry kitchen, Ground Zero reflects its standing as the epicenter of a change.

The branding process of this cafe started after its interior has been set up, so we had to fit the style with the interior direction. Inspired by an upscale lounge with a calm ambient lighting, we went for a minimal typography-focused branding.