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2021 Messiah University Deposited Student campaign

2021 Deposited student gift campaign
After a student is accepted to Messiah University, their next step to enrollment is paying their deposit to hold their spot in the next class. To build excitement for the coming year, students receive a gift once their deposit is paid. 

Deposited students receive:
• A sweatshirt
• A falcon keychain
• Personalized welcome card with a banner that can be held up and shared on social media

It's packaged in a uniquely branded polybag mailer.
Front of personalized gift card
Center spread of personalized gift card. This is for a student to hold up and share the good news on social media.
Back of personalized gift card. This includes a reminder of their student ID number and next steps in the enrollment process.
Sweatshirt students receive
Keychain that students receive to celebrate that they are now a Messiah University Falcon.
Polybag mailer
2022 Deposited student gift campaign
In year 2 of this campaign we made refinements. Listening to the focus group respondents, we removed the keychain, refined the polybag with a 2-sided design and simplified the congratulations card to remove the fold. The card is now 6 x 12 inches and is much easier and faster for our press to produce the personalized cards.

Deposited students now receive:
• A sweatshirt
• Personalized welcome card with a celebratory banner on the other side that can be held up and shared on social media
2022 polybag mailer and sweatshirt gift
2022 polybag mailer: front
2022 polybag mailer: back
2022 personalized congratulations card with instructions on what to do next. FRONT
2022 personalized congratulations card celebration banner to share the excitement of attending Messiah University on their social media channels.
2021 Messiah University Deposited Student campaign
Published:

2021 Messiah University Deposited Student campaign

Published:

Creative Fields