POINT-OF-SALE CAMPAIGNS - TP FINAL
Product: Kinder Surprise.
Concept: Live a Dream.
Promotion:
Our promotion is a temporary incentive since it is intended to last no more than 3 months. We can also say that it approaches the consumer and does not expect the consumer to approach it.
It generates specific points in the different stimuli and actions for the target audience (4-15 years old NSE: ABC1, C2 and C3).
The product is located where its target audience or potential consumer is. For example: Kiosks, supermarkets, hypermarkets and mini-markets.
This promotion generates short-term sales, offers immediate information, rewards the consumer, attracts new consumers, accelerates the consumption habit, helps create a new generation of consumers and increases purchase frequency.
Concept: Live a Dream.
Promotion:
Our promotion is a temporary incentive since it is intended to last no more than 3 months. We can also say that it approaches the consumer and does not expect the consumer to approach it.
It generates specific points in the different stimuli and actions for the target audience (4-15 years old NSE: ABC1, C2 and C3).
The product is located where its target audience or potential consumer is. For example: Kiosks, supermarkets, hypermarkets and mini-markets.
This promotion generates short-term sales, offers immediate information, rewards the consumer, attracts new consumers, accelerates the consumption habit, helps create a new generation of consumers and increases purchase frequency.
Merchandising:
Within the promotion we can find a single merchandising element, the Kindergoal.
Within the promotion we can find a single merchandising element, the Kindergoal.
The benefits of this element are: Higher sales, leveraging the point of sale in all its aspects, enhancing the magnet product (when buying the Kindergoal it works as a drag to buy the Kinder Eggs to get the dolls. The Kindergoal generates a more attractive POS with a better atmosphere and comfort thanks to the Kindergoal tournament.
Brieff Presentation
A4 Magazine Ads:
This promotional campaign has three graphics which are composed by the same headline "Viví un Sueño" (Live a Dream). These three can be seen as part of the same structure in which the different virtues of the promotion are communicated.
This promotional campaign has three graphics which are composed by the same headline "Viví un Sueño" (Live a Dream). These three can be seen as part of the same structure in which the different virtues of the promotion are communicated.
Dolls graphic: This ad communicates the main objective of the campaign: whoever collects the 11 different players of the national team will win 2 tickets, tickets and accommodation for the Copa America.
Secondary prizes graphic: This graphic ad refers to other possible additional prizes besides the doll. The possible prizes are: the official t-shirt of the Argentina national team or an official Kinder ball.
You can also see the yellow highlights that indicate the approximate amount of prizes available.
You can also see the yellow highlights that indicate the approximate amount of prizes available.
Kindergoal graphic: This graphic is focused on communicating the benefit of buying the Kindergoal, since 11 dolls can be applied to it.
The price of the same can be appreciated inside the yellow highlight, with a legible and large typology.
It also encourages the final consumer to buy it to enjoy it with their friends, together with other participants of the campaign.
The price of the same can be appreciated inside the yellow highlight, with a legible and large typology.
It also encourages the final consumer to buy it to enjoy it with their friends, together with other participants of the campaign.
Public Road Poster: This poster represents metaphorically what the campaign is about. It is temporarily located on the street, and one of its characteristics is that it must be read quickly; that is the reason for the simplicity of the graphic, since after seeing it, it will create uncertainty in the mind of the person who looks at it.
Brochure: The brochure consists of the explanation and registration for the KinderGoal tournaments that will take place. On the front and back cover, the period in which the tournaments will be held is communicated. The inside part informs who will be able to participate, in which period and the physical places where the tournaments will take place. It also explains the methodology of the tournament, with the possible prizes to be won.
Kindergoal Banner: The banner will be located on the shelves of the different points of sale. It communicates in a simple POS format the main objective of the campaign. On one side you can see the Surprise Kindergoal Egg and on the other side the Copa America logo, generating a visual impact at the moment of seeing these two elements and thus associating them with the trip to the Cup.
