This lead gen campaign for DHL was specifically designed to attract the attention of small businessmen in the overcrowded Hong Kong market. The prize money and the chance to get free exposure at international trade fairs encouraged 23,800 busy businessmen to visit the site over the 2 month campaign period.
The eye catching visual elements from the campaign were used to great effect with dramatic page takeovers
Here's a picture of the two very happy winners of the competition
Hong Kong
