You’re sure your organisation in Singapore needs to invest in video production. But you’re uncertain about how to get things started. 

You don’t have an in-house team to produce professional videos for you and forming your own is off the table. Hiring a creative video production company can help solve this. But you’ll want to be cautious when choosing a partner. 

The biggest mistake you can make is to focus on costs alone. There’s much more than the fees involved in producing videos. Here are some tips to help you choose the right video production agency. 

Before looking for a video production agency, think about your needs. What are your goals for your video marketing efforts? Do you want to introduce new products or services? Do you want to feature your employees and attract potential talents? Are you looking to increase sales for your existing products? What are the numbers you’re looking at? A marketing team will be able to help you better if you have clear and realistic goals set.

Once you have your objectives laid out, it’s time to reach out to potential candidates. Don’t be satisfied with quotes, alone. Ask which industries the company has worked with and the types of videos that they produce. Do they have experience in creating the videos you’re thinking of? You’ll want a creative video production agency in Singapore that understands your goals and knows how to help you communicate your message to your target audience.

You’ll want to know what you’re paying for. Aside from the potential total expense, ask about everything you’ll be charged for. This will also help you understand better the amount of work needed to produce the videos you need. Take this opportunity to know more about the company’s work process. How long will it take to complete the project? Will there be a project manager in charge? Does the fee include revisions? Will you be able to collaborate with the team for concepts? 

Aside from the company’s professional experience and fees, you’ll also want to look into the ease of communication. You’ll be outsourcing your marketing needs and this could be a major investment for you. You’ll want people that you feel comfortable working with. Consider your experiences when contacting and talking to the team. Are they easy to reach? Do you feel that they’re interested in understanding your goals and concerns? Is your team a great fit with theirs?

You’ll want as much wiggle room as possible when producing videos. 

That’s why it pays to start the process as early as possible. You’ll also want to be clear with the timeline. Most probably, the creative video production team will provide you with proposals along with a quote. 

Start your discussions from there and don’t hesitate should you have further inquiries. You need to be certain that the team you’re choosing is qualified and will be able to help you meet your objectives.