PT: Projeto de concorrência para a agência SA365 - Cliente: Natura
A ideia era montar um KV focado na Geração Z para utilizar em campanhas e conteúdo digital. O foco era trabalhar 3 principais produtos e trazer uma estética que conversasse com o público mais jovem.
EN: This project was part of SA365's pitch to acquire Natura as a new client. My job was to lead the creative process and deliver the key visuals for the campaign and content strategy.
Natura is a beauty and cosmetics company focused on sustainable resources and Brazilian ingredients. Our challenge, as an agency, was to create a younger and more Generation Z connected layout and creative approach.
