The primary aim of The Beauty of Imaging installation, made with Giò Forma design & architecture studio, is to make visitors aware of the importance of life sciences and diagnostic imaging: one of the most relevant discoveries in contemporary medicine. The installation – 356 cm high, 82 screens, 225 LED tiles and almost 1 km of wiring – has been exhibited in the Italian Pavillon at Expo 2020 Dubai.
The Ad Store
Natalia Borri - President & Chief Creative Director
Giulio Nadotti - Creative Director
Antonella de Gironimo - Strategy Director & Senior Copywriter
Nicolò Amoretti - Junior Art Director
Daniele Iafulli - Junior Copywriter
Michele Febbroni - Client Director
Natalia Borri - President & Chief Creative Director
Giulio Nadotti - Creative Director
Antonella de Gironimo - Strategy Director & Senior Copywriter
Nicolò Amoretti - Junior Art Director
Daniele Iafulli - Junior Copywriter
Michele Febbroni - Client Director
Marta Gerosa - Agency Producer
Sara Osti - Agency Producer
Benedetta Benecchi - PR Director
Barbara Francini - PM & Event Specialist
Martina Uggeri - Event Project Manager
Elisa Seletti - Social Media Manager
Sara Osti - Agency Producer
Benedetta Benecchi - PR Director
Barbara Francini - PM & Event Specialist
Martina Uggeri - Event Project Manager
Elisa Seletti - Social Media Manager
Bruno El Adm - Regional Managing Director
Federico Penzo - Director
What If Creative Studio - UAE Directors
Sandra Zarneshan - Photographer
Giò Forma - Design & Architecture
Federico Penzo - Director
What If Creative Studio - UAE Directors
Sandra Zarneshan - Photographer
Giò Forma - Design & Architecture
Mauro Belloni - Content Designer
Cromazoo - Video Artworks
