Crema Cafe was in it’s 5th year of business and was ready to give the cafe a cohesive identity. I became immersed in the cafe to understand the vibe and feeling of the space. Identity includes a new website, business cards, packaging, tshirts, hoodies, menus and breakout logos. As part of the rebranding, Crema also underwent a restructuring of the business and I created new training guides, an internal newsletter and an external newsletter to aid in the restructuring.
Break out logo for Crema Cafe's appearance on The Food Network's Cupcake Wars.
