Identity and T shirt design for 2010 American Cancer Society Relay for Life Theme.
The theme name came from the movie Waitress, as the group decided to sell and bake pies as a fundraising venture. The design is based on the idea of a 40's style diner, incorporating period fonts, and imagery such as gingham napkins, along with red, white, and blue Americana colors (being careful not to border on patriotic).
This logo design was also translated onto a T shirt for team members to wear, many with waitress style aprons.
The theme name came from the movie Waitress, as the group decided to sell and bake pies as a fundraising venture. The design is based on the idea of a 40's style diner, incorporating period fonts, and imagery such as gingham napkins, along with red, white, and blue Americana colors (being careful not to border on patriotic).
This logo design was also translated onto a T shirt for team members to wear, many with waitress style aprons.
