מיתוג של דוכן פלאפל
Falafel restaurant branding
Falafel restaurant branding
The mission to brand a Falafel restaurant for a certain audience. My choice was to brand it for nerds (in hebrew we call them "LAFLAF"). Due to the hebrew slang , I called my project "FALAFLAF" , a combination of the words Falafel and Laflaf. The main concept of the restaurant is based on the game called "Tangram", a mind game involving shapes.