REIGN - CONDO DEVELOPMENT KING & PORTLAND
TORONTO, CANADA (RIOCAN PROPERTIES)
Reign is a brand for a new condo being built at a bustling, hip corner of Toronto, Canada.
The audience for this were young, urban professionals at the top of their game. The name Reign and the crown icon references this, and the fact that it's on the iconic 'King Street' tied it in even further. The street is filled with restaurants, and clubs which informed the look and feel and aligns with the area and their lifestyle – much like a VIP experience. The sleek look and textures reference that style and also the interior and exterior finishes that are a part of the building and the amenities.
