ALJUOD BAKERY is a family business established in 1999 that’s been working with family recipes and fresh ingredients to produce quality products with a homey touch.
As they grew from a small business to being on the verge of a major expansion they needed a rebrand to suit the scale in which they intend to operate.
What was created as a result is an identity that celebrates elegance, quality, and delightfulness, by reflecting attention to details and high-end craftsmanship.
The owners expressed how much they wanted to preserve their old symbol (The Butterfly), therefore redesign the symbol into a unique and elegant mark has been made a priority. So the challenge was to create a mark that can elevate their brand while holding a relevant symbolic value.