Brief: The pandemic hit us pretty hard and after a big festive season in 2020, people were becoming further lax about COVID specific behaviour and were ready to party to ring in 2021 - the year perceived to be ending all the suffering. How can Vh1 India use its influence to discourage people from being so and communicate the importance of social distancing still?

Idea:

You might take precautions but it's better to ditch those parties. Why?
Because #CovIdiotsAreOutThere