Vietnam is one of the countries with strong development in tea ceremony. Taking that advantage, KoiKai decided to start a business in this place. Koikai Tea House is a local brand, which located in Ho Chi Minh city. Tea House is founded by Tran Ngoc Anh, who used to live in Japan. She spends most of her time studying the art of the tea ceremony and want to bring that essence back home. 

Harmony, Respect, Serenity, Lonely (unknown trans) degrees are the basic principles of the tea ceremony. The tea ceremony is the path that goes all the way to the place where the tea is delicious.

- Harmony: means the harmony between man and nature, the harmony between the tea drinker and the tea room.

- Respect: is respect for heaven and earth, respect for others, and expression of gratitude for life.

- Serenity: When reverence for all things reaches non-discrimination, the heart becomes serene, quiet, showing purity.

- Lonely: is the highest "realm" of a serene and peaceful soul. It is silence, stillness brings a feeling of emptiness, tranquility.

I decided to design the identifier in a way that is perfect but not perfect, good but not so good. I don't use standard proportions to design logotypes. Do not try to create solid but use fragile and empty. Because for meditation, balance is dead, unnatural, it's so perfect there's no room for growth and change.

We decided to take the key visual as: Greenline. We will use it in each media to highlight a specific style instead of a specific image.

We don't have too much thought in choosing the brand color and typeface. Green leaves open to nature with the strong flavor of tea. And Be VietNam Pro is my favorite typeface, it looks full, harmonious and balanced so it always feels comfortable to use.

The Tea House has two areas, a common area for all those who want to drink tea and spend time relaxing, and an upscale area for those who want to learn or enjoy the art of tea making.

We want to give our customers the best experience. Therefore, we apply 3 types of cups to alternately use them properly. I think this unique feature can also be considered as a kind of indirect identification.​​​​​​​

I'm not good at UI. So I created this UI in the simplest and most harmonious way with my identity.

Our teas are all imported from Japan with good quality and most suitable for local. Therefore, we hope to help you have moments of peace and health.