Detours is the service system for Choose Chicago to turn layover passengers into tourists. It integrates new interactive technologies and tangible printing and products to offer a seamless experience.
Detours moves Chicago closer to O'Hare international airport in traveler's minds. It lowers the barriers for travelers to access the city by giving them opportunities to plan personalized expeditions to Chicago. Part of detours's mission is to assure visitors a timely return to O'Hare for their connecting flight.
Detours moves Chicago closer to O'Hare international airport in traveler's minds. It lowers the barriers for travelers to access the city by giving them opportunities to plan personalized expeditions to Chicago. Part of detours's mission is to assure visitors a timely return to O'Hare for their connecting flight.
Special thanks to my teammates Leon Hovanesian II, Amy Yuting Huang, Karolina Kohler, John Youngsup Lee, professor Anijo Matthew, interview participants and Choose Chicago.