The Irish supermarket SuperValu has brought out a new line of cannabis-infused own-brand products called SuperValu TUSA in order to strongly diversify their product range and reach new clients. The principal motives for customers using these products were studied and it was surprising how varied the results were.
These results were split into three categories based on the users' desired effect after the consumption of these products. Each group is distinguished by different forms and colours, the blurred effect appearing in each category symbolises the altered state of the mind after use.
The look and feel of the final products adapts to the consumer, depending on what they're looking for. The essence of the brand is maintained whether it's applied to dessert, beer, etc. The SuperValu TUSA range succeeds in differentiating itself from its other own-brand lines, bringing something new to the table, something that is more than just a feeling.
