I worked with BrainBox AI to elevate the branding. They already had a logo and a few branding elements in place, but needed clear brand standard, which included iconography.
Each algorithm was named by the developer. I wanted to hint at what the algorithm is designed to do, while also staying true to the naming. It was important the icons look sharp, while not coming off as intimidating as there can be mistrust around AI technology.
Using a figure-ground method, where the background to bleed into each icon, this style as well as a clean minimal design united the icons as a series.
We ended up with an ever growing catalogue of 30+ icons. These are some of my favourites.
