A brand identity built for ING Bank's Dealwise - Cashback & Deals app. Because the discounts and deals are so good in the app, the main idea was to take a price tag and cut it in two parts and form a discount.
Team Leo Burnett Bucharest: Adriana Pascan - Creative Director, Cristina Calota - Group Creative, Ionut Coanda - Art Director,
Alexandru Constantin - Copywriter, Mihai Stoica - Art Director.
