BETTER Sandwich Biscuit
Our Task:
To remind our teenage consumers that BETTER is the only Crunchy Biscuit with Full Coated Chocolate that will boost your mood anytime, now available in Big Pack format for sharing with siblings, friends and family.
Our Strategy:
We want to capture many teenagers frustration with being at home all the time since the pandemic began. Boredom, longing for an escape, can lead to high tension with their family and leads to bad mood. This is where our product came in, with its exceptionally delicious taste, we will place it as the hero that saves anyone from bad mood.
"Better Cokelatnya, Better Mood-Nya"
---
Client: PT. Mayora Indah
Advertising Agency: Artek n Partner Communications
Executive Creative Director: Widyalupi Nonis
Associate Creative Director: Haris Nurfadillah
Senior Art Director: Rubbi Arfan
Senior Copywriter: Nugroho Karlianto
Agency Producer: Erwin Vilanueva
Executive Creative Director: Widyalupi Nonis
Associate Creative Director: Haris Nurfadillah
Senior Art Director: Rubbi Arfan
Senior Copywriter: Nugroho Karlianto
Agency Producer: Erwin Vilanueva
Account Team: Varie, Noni, Nina
Production House: Netracomm
Film Director: Dedi Vanshopi
Production House: Netracomm
Film Director: Dedi Vanshopi
