The DOPA (The Department Of Pro-Activeness), is a podcast by Alex Normanton.

The DOPA was set-up to fuel conversations around creative wellness, and put positivity back into the ears, hearts and minds of people working within the creative industry. A brand created to enable candid conversations around specific topics like fear, self-doubt, failure, mistakes (to name a few), and ultimately to facilitate change.

Calango was approached to translate the existing brand look and feel into a unique motion design language. The goal of the project was to deliver a flexible system that went beyond a simple animated logo. A multi-faceted motion language was developed to adapt across various brand touch-points, especially in the digital realm.

As humans, we are in a state of flux; constantly evolving, changing, developing and growing alongside the ideas we create. The solution allowed the geometric letterforms to morph, flex and shape-shift with versatility and ease.

The DOPA motion design system is minimal and captivating in single colour whilst vibrant and playful in full colour. Geometric shapes can either work as a standalone device, adapt to different formats or become a huge living background when cropped. And when used as a mask, it reveals different parts of an image in a seductive way. 

It can animate in and out, be contained in an infinite loop and even morph back into the DOPA monogram. 

– Alex Normanton: Founder, Creator & Host of DOPA

Find all the DOPA episodes on Spotify.

Alex Normanton → Creative Director, Copywriter and Designer

Jeroen Krielaars → Motion Theory, Language & Design

Petra Eriksson → Illustration

Keelan Doyle → Composer & Musician

Gradient Type → Typeface Design