As the first-generation son of an immigrant family, David Pena learned his strong work ethic at a young age. His work experience started with long hours of hard labor, which then shifted to the hospitality industry. David found his calling in sales as he quickly rose through the ranks, becoming a top salesman and regional manager. He also strategized to combine his marketing knowledge from the hospitality industry with the digital marketplace.

For over 12 years, David Pena has focused on online marketing. He invested time learning from experts in the industry and deep-diving into affiliate marketing seminars such as Yanik Silver’s Underground Marketing Seminars and the Affiliate Marketing Summits. As a result of strong relationships and implementing the knowledge of advertising on a plethora of verticals, David planted the seeds for Lifewater Media. He’s a devoted husband, father, family man, fitness buff, and LifeWater Media Owner.