Alto Grotesk - A Typeface By Hi Jack Sandals

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Fonts play a significant role in our daily life today. Almost everywhere we could find it:

the morning newspaper that you just read, signage of direction on the street, your smartphone with loads of social media apps in it, fonts have become an essential tool

for our daily communications. It's a matter of type, the type that matters.

Our creative team is on the voyage of creating a typeface that represents Hi Jack

Sandals. The journey to make the ease of communication, with an innovative solution.

Alto Grotesk is crafted with passion and precision by our in-house creative team.

Harlan Gunawan & Galih Suryana Putra lead this project as the Graphic Designer conductors. Alto Grotesk is also our effort to sustain the culture as part of Hi Jack

Sandals' philosophy.

Alto Grotesk shapes and styles are adjusted for each character to meet the mature, contemporary, and progressive style of Hi Jack Sandals. Amplifying the unique design

of the Hi Jack Sandals strap.

In A Matter of... Type - Alto Grotesk Exhibition

This exhibition marks the witness of the journey of our creative team in creating the typeface. We exhibit how the Alto Grotesk is made by having our creative team relocate their workspace in the front space of our store and share their insights into the typeface. The exhibition takes place in front of our store in Dahlia 1A, Bandung, with a workspace

atmosphere to showcase the day-to-day activities of our creative team.