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Buri Nazar Campaign
Show summary:
Buri Nazar is an Audible Original thriller starring Sayani Gupta, Rithvik Dhanjani, and Supriya Pathak Kapur. Usha (Supriya Pathak Kapur) is convinced that the Evil Eye, a curse that brings continuous misfortune, was cast upon her daughter, Pallavi (Sayani Gupta), in the womb. What else could have possibly left her driven, career-oriented daughter edging closer and closer to 30 without a prospective husband? Determined to set Pallavi on the right path, Usha arranges date after date with potential suitors, but after yet another setup fails, it seems her efforts are proving fruitless. But in an unexpected turn of events, Pallavi becomes her own matchmaker when she meets and quickly falls for Sandeep (Rithvik), a young Indian-American entrepreneur. And though she expects her mother will be elated with her finally finding a man, Pallavi is distraught and confused to find her mother growing increasingly suspicious of Sandeep’s motives…and his true identity.
Told through a series of phone calls and voicemails, this Audible Original penned by award-winning playwright Madhuri Shekar, and adapted into Hindi by Noopur Sinha, transitions seamlessly from a light-hearted family dramedy to an unexpectedly supernatural thriller. Buri Nazar is a can’t-miss tale about cultural miscommunications, family secrets, and the lingering echoes of trauma. Link to the show page: adbl.co/burinazar
Role:
To run the overall creative execution of this show's marketing campaign. Some of the things that I oversaw hands-on were:
1. Photoshoot
2. Poster Design
3. Trailer script and shoot.
4. BTS shoot with marketing videos
5. Social Media promotions - copies & creative supervision
Poster
Official Trailer
Character Posters
Marketing Videos
Social Media
