Program Direction & Management for the National Football League

In partnership with Infinite Scale and an assembled team, SUBJECTMATTER was responsible for the overall management and direction of 5 Super Bowls. The theme for the 2008-2009 Season, 'Believe in Now, culminated in Tampa, Florida, at Raymond James Stadium. Many great moments led the AFC and NFC Championship teams to Tampa, but “now” is the time for the athletes to believe in themselves, their teams and their goal.