Kaapi – Stay Grounded
Kaapi is a humble, ethically sourced coffee roasters with a mission to bring good tasting coffee to people across the world.
The name Kaapi (translating to Coffee in English) and the brand's philosophy became the starting point for me to develop a visual identity. Kaapi is not just about coffee, it is about the experience. One of the key aspirations of Kaapi is to be a humble and reliable source where each cup of coffee is not just a beverage, but a reminder that small things matter.
The packaging for the whole bean packs are Polyethylene terephthalate commonly abbreviated as PET which is ecofriendly and recyclable, therefore reducing the carbon footprint.
To communicate the brand's personality, I put emphasis on creating colourful, collage like illustrations and bold typefaces together. This helped in reflecting the target audience and highlight the brand ethos.
The colourful packaging allows for equal parts boldness and fun, making it fly off the shelves.
Disclaimer: This work was created to showcase the designer's skill, expertise and talent and may not be used for commercial purposes. All rights reserved. All art, images, designs, and material are copyright of Anika Aggarwal and may not be resold, added to design or any other unauthorized form of distribution or reproduction without express written permission.
