Suum Vietnamese Kitchen | Brand Identity

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SUUM VIETNAMESE KITCHEN

Suum is a restaurant brand from Vietnam. Presented in the UK in the 1980s.

Initially, it was just a small shop serving to bring Vietnamese immigrants to the UK to live. After 30 years, Suum began to expand and build a strong brand. Suum's orientation is a cozy restaurant with the most typical Vietnamese style. It's not just a restaurant but it's a place for Vietnamese people all over the UK to go there and feel a taste called "home", which they haven't been able to return for a long time. Suum specializes in serving 2 types of dishes: main dishes and combo dishes.

Especially in that Suum serves food that is true to the meaning of the restaurant's name, which is to gather together to eat family dishes. Coming to Suum is like coming to a miniature VN in the heart of the noisy London city.