Our strategic partner QMobius was asked to generate publicity and awareness for Children’s Health’s (formerly Children’s Medical Center) centennial celebration, and we were brought in as the specialist to create a cohesive identity system to celebrate the legacy of the hospital network that has so much history in the Dallas/Fort Worth Metroplex.

By working closely with QMobius’ and Children’s Health’s marketing team, we developed a comprehensive identity system and look-and-feel that would be carried across all internal and public-facing marketing and communication materials.

The centennial branded materials included a brochure, direct mailers, indoor and exterior building banners, communication materials such as note cards, thank you cards, and invitations, PowerPoint and Word templates, exhibit display, presentation backdrop, brand standards guide, and a microsite.