Background
EVA – is the largest beauty retailer in Ukraine. This year EVA turns 19, and company launches a great sale, which lasts from September 1st to 20th.
Campaign strategy
We started looking for insights of birthdays and it turned out there is a fact that unites all birthdays in the world – it lasts only one day and it is always sad when it ends.But not in our case, because the promotional period of the campaign lasts for 20 days, which means it's a birthday that happens again and again.
Idea
The visual image of the longest birthday was the image of a surprised girl with a gift, which fell into the effect of recursion and surprises endlessly. The headline on the campaign says: "Celebration, that can't be stopped! 20 days of sale on EVA's birthday!"
Campaign strategy
We started looking for insights of birthdays and it turned out there is a fact that unites all birthdays in the world – it lasts only one day and it is always sad when it ends.But not in our case, because the promotional period of the campaign lasts for 20 days, which means it's a birthday that happens again and again.
Idea
The visual image of the longest birthday was the image of a surprised girl with a gift, which fell into the effect of recursion and surprises endlessly. The headline on the campaign says: "Celebration, that can't be stopped! 20 days of sale on EVA's birthday!"
Key visual 🎁
TV Spot 📺
As a main integrator we've selected the birthday cone 🥳
Each day of the sale period has a cone with unique pattern.
Each day of the sale period has a cone with unique pattern.
EVA is celebrating 🎂🎉
There are three things you can watch forever: fire, water, and EVA birthday commercial
