While studying at RISD, my project was to propose a brand refresh for RISD Museum in a system that can establish a new masterbrand for the school.
The Rhode Island School of Design houses one of America's largest art and design museums, with over 100,000 works held inside the renowned campus. RISD Museum's branding has atrophied to the extent that its logo and graphic identity are not recognizable on the street signage, website, and other key applications. RISD as a whole has limited continuity between its museum, store, academics, housing, and other wings. I developed a new brand concept founded on these core tenets:
Equity
The logo evolves the decorative swashes and interpuncts found in RISD's iconic seal, so they're more flexible for modern applications while maintaining continuity with the school's history
The logo evolves the decorative swashes and interpuncts found in RISD's iconic seal, so they're more flexible for modern applications while maintaining continuity with the school's history
Modularity
The logo is designed to carry any of RISD's sub-brands in a common lockup, surrounded by a flexible graphic system that can showcase art and design with similar execution
Immersion
Amazing work is produced within RISD, but it's not showcased in its current identity; the new brand concept introduces an interactive weave and window method to pair the school with its art and design
