Provision is a B2B software for food safety record keeping. Founded in 2018, it has become Canada's fastest-growing platform.
When this project began, 90% of the food industry still used paper and spreadsheet for food safety record keeping. Switching to a digital platform was perceived as high-risk for regulatory compliance. This project refreshed the brand identity and user interface in tandem, unifying the design system to reduce friction from awareness to adoption.
Following the brand refresh and UI/UX design system release:
•. 2x in client usability score
•. 4x increase in sales win rate year-over-year
• 3x signed ARR growth within 7 months
•. 100 point gain in Net Promoter Score
