BRANDING FOR THE VASILEK DOG SHELTER

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Branding for the Vasilek Dog Shelter

I've had a dog project before — I created posters for the posters for owner packs to clean up after the dogs during walks (very long). It's here. These are completely different projects in terms of objectives. For the city posters, it was important to use bright, large, friendly and recognizable images. I drew specific breeds of dogs that are popular in St. Petersburg. It was important to me that the posters be visible not only to the dog owners, but interact with all the residents, because a dog is a friend anyway, even if you don't have a dog. My great pride is that the posters are hanging and they are not being painted over, removed or taped up. So it worked!

It's a different story with shelter dogs. How do you convey that a dog is homeless? You can't get away with a pretty face. I went to Nochlezhka to understand homeless people and learn their stories and through them come closer to understanding who a homeless dog is. I thought and thought ... And somehow walking through the city and looking at the picturesque crumbling buildings, I realized that a piece that had fallen off the house became homeless. And not only does it fall into pieces, but the house becomes incomplete without the piece. I began to collect these forms of pieces that had fallen off the house. And already in them I saw living things. By framing even the most primitive muzzles I got dogs, such distinctive and absolutely no-breed stray dogs in the shades of Petersburg homes.

This is a non-profit, but rather a charitable project on my part, so I kept the production as cheap as possible. For example, business cards are any paper surface on which a representative of a shelter puts stamps: blue with a logo and pink with contacts. Each time it is a new composition, depending on the paper format used and on the dexterity and mood of the person putting the stamps).

The second important type of media is advertising production. And it would be maximally unreasonable to buy T-shirts or caps instead of dog food. So I came up with the idea of making a series of adhesive patches that can be glued to any fabric with an iron. In this way I'm rounding off the story of the pieces of house falling off — homeless people with patches that you glue to your existing closet items — becoming a dog owner and a representative of a dog shelter, and therefore talking to others about the importance of such good deeds.

Huge thanks to:
Alexandrova Marianne for her help with the 3D visualization
Typography 4color for printing all the paper media
Nozhlezhka for informational and mental help