JEEP® Gladiator

•

BRIEF

Jeep® Gladiator is not just a business vehicle. It’s a lifestyle. It expresses a distinct voice: that one capable of challenging the impossible and transforming a passion into a profession.

We imagined two creative concepts, each of which evolves in a 30 ”video with voiceover. The purpose is to communicate that feeling of liberation that you can achieve by driving a passion beyond all limits.

PROPOSAL #1

YOUR PASSIONS

“Do you want to be a singer? Do you wish to be a surfer?"

We have to believe in ourselves with courage when we choose a difficult path, and we desire it to become our reason for living or, ultimately, our work.

We will start the video by talking about some of the passions that seem unattainable, exposing only at the end that we are already talking about professions that can grow beyond all limits.

We want to celebrate this dream: a great profession can start from an individual passion, and Jeep®Gladiator could be the first choice to find the courage to take action.

PROPOSAL #2

WHO ARE YOU?

"Who did you dream of being as a child?"

It's a common question to get to know each other, tell someone where our journey began, and share who we are.

Choosing who we want to be is a critical step that connects us with the future and unites that inner child to our adult version: it is an extreme journey, and Jeep® Gladiator is the perfect companion for those determined towards this venture.