Turn It Off Campaign
This was a campaign I created in my 3rd year at university in response to a brief concerning the topic of reduction. This campaign was shortlisted for an award with Creative Conscience in 2020.
This was a billboard designed so that the interior of the lightbulb was cut out and allowed the natural light to shine through to allow the message to be readable. The board was also designed with thermochromatic ink in mind, so the deisgn would also be visible at night.
