Feeling The Ease
Nestled on a quiet mountainside in Santa Barbara, California, an orchard of olive trees is tended with care by its keepers. Mindful of their world and their impact on it, they were curious about what they could do with the clippings from maintaining their trees. The answer—olive leaf teas.
Known for its medicinal qualities, olive leaf tea is a traditional natural remedy most commonly used in eastern Europe that is typically prepared with only the leaves. Steep Echo developed a collection of nuanced and sophisticated blends with a master tea blender.
We positioned Steep Echo to be an occasion unto itself and as a pleasant moment of respite and self care. It is a covetable lifestyle accessory that went to market not by competing for shelf space in super markets but by establishing its own territory in boutique settings and through direct sales to discerning tea drinkers.
