Covid-19 has left us all adjusting to a new lifestyle, where social distancing and virtual communication are the new norms; replacing the physical intimate interactions that we
once use to have. This led to big jumps in digital activity and especially in social media use.
Love The Infodemic is a campaign to educate users on media literacy and cyber wellness.
It also aims to emphasize the evolving world of media, technology, and the overlooked
adverse effects that it has on us.
Sarcasm + Bad Tabloids + Pulp Covers
Instead of telling the target audience that social media has it’s unhealthy side effects, this concept aims to sarcastically acknowledge that social media is indeed the best source for everything.
Just like bad newspaper tabloids and vintage pulp comics, they are often collaged in an exaggerated way to intentionally interest and entertain its viewers.
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Campaign Logo
Promotional Posters
Promotional Collaterals
Ads
Social Media Mockups (ironically)
TVC
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