Introduction
Newwell is a company with a mission, and a collective of sustainable experts specializing in the management of change in companies. Newwell customers are SMEs, mid-cap companies, investment funds and other companies wishing to transform their model, production circuits, services, organizations, corporate cultures ... in order to generate a positive impact on the planet: human, environmental, societal, without economizing on profit.
To meet its ambition, we supported Newwell in:
1/ The design of its positioning: understanding the brand's ambition, testing convictions, consolidating the area of action, until the signature and the manifesto are formalized.
2/ The formalization of its offer: identification of the needs of companies and associated types of support.
3/ The creation of tones and graphic and editorial codes: typography, iconography, color palette, editorial tone, design-writing.
4/ The creation of internal and external communication supports, and recommendations for use for a better impact.
1/ The design of its positioning: understanding the brand's ambition, testing convictions, consolidating the area of action, until the signature and the manifesto are formalized.
2/ The formalization of its offer: identification of the needs of companies and associated types of support.
3/ The creation of tones and graphic and editorial codes: typography, iconography, color palette, editorial tone, design-writing.
4/ The creation of internal and external communication supports, and recommendations for use for a better impact.
Discover the case study bellow.
Credits
-
Djamila Borges Nilstam
Brand strategy, Copywriting
-
Thibault Choquel
Brand strategy, Art Direction, Design, UI
-
François Vicomte
Front-end developer
