Quad A is a family store that sell aquarium fish and other related products. They take great care in providing the best quality products and customer service. Their target market is aquarium hobbyists. They want to convey a sense trust, expertise, quality, while at the same time being professional.

I started with benchmarks and then brainstorming, mood boards, and sketches. I came up with a few concepts.

Below is the concept I chose to develop, which I thought best fit what they need.