Old Young's Gin is a passion project aimed to reinvent the brand identity of Old Young's brewery based in Swan Valley, Perth. For the brand to withstand and rise above the saturated alcohol market, the design adopted a unique way to express itself. It focuses on the laying of typography over fluid shapes to represent the intricate and sophisticated taste of Old Young's gin. The playful, clean, yet little familiar design is sure to bring the Old Young's spirit closer to you.