Project Overview: Redesign the website so that is easy to update with a refreshed look and feel, which highlights Ortega’s hero products, new product innovations and that feature an updated recipe collection. 

Strategy: We created a dynamic product module that could highlight and drive traffic to new products from multiple parts of the site. 

To provide a holistic consumer experience, we leveraged creative from Pinterest and Facebook to create greater ROI for original and cross-channel content.

We built bold new recipe pages to feature mouthwatering food photography as well as videos.

I worked with our UX, design, front- and back-end developers and the social media strategist on this project.