Delicious Juicy Fruit
FMCG illustrations
FMCG illustrations
I create a lot of Fruit illustrations for Fast Moving Consumable Goods, ranging from fruit juice to ice cream. I have a range of styles on offer from photo realistic through to painted or pastel. These can be adapted to the specific project and what needs to be communicated with the consumer
1 - Smart Juice: This image was developed to capture the essence of a fruit juice that was packed with goodness. I really enjoyed working with the designer to develop the interaction between the the label and the illustration. One of the challenges of this projects was creating an image that had no black chanel only Cyan magenta and Yellow.
2- A range of sparkling water with hints of Fruit with a slightly more illustrative look
3- Jam Setting Mix: as the name suggests this product is for those wanting to make up their own jams and this kit had everything including your own labels. The designer wanted realistic looking fruit but with more of a hand drawn feel so I created these fruit in pastel .
