Eggcademy is an online institution initially focus on ux/ui and product design. The brand is still growing and expanding to other fields in tech like software engineer, product management or project management.
The name Eggcademy comes from the combination of “Egg” and “Academy”. The brand's core value is “Transformation” - to teach and help their students reach their full potential. However, Eggcademy's current visual identity doesn't entirely convey the brand's core message and story.
The concept
After exploring the brand’s story, we developed a visual concept that capture the moment of an egg hatches, which has a meaning of both “transformation” and “growing”. We simplify the hatched egg and combine with the famous code symbol </> - which relates to the subjects that will be expanded in the future, the result is a minimal and abstract egg that can be used flexibly across the brand's visual system.
