In this project I was tasked with creating a logo for their mobile application. This logo had to entice people to download the app. As the logo would be the first impression of the product, I wanted to convey a symbolic representation of achieving financial goals by juxtapositioning money and mountains for this small finance startup.

I was given clear direction but creative freedom to achieve the final product. I was excited and challenged to create something that represents the concept of financial achievement and to incorporate the company’s name. I really enjoyed creating a logo for an app that would capture my own attention and that I would use.

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