Aldi Ireland
Strategic planning
I was lucky enough to work for Aldi Ireland during my time at Agency 8020. I'm glad I discovered this brand and its scale in this country. Indeed, nothing compares to France!
History
8020 agency was in charge of the social media part of this brand.
The agency proposed a project around Irish producers, who produce 80% of the products available at Aldi.
The agency proposed a project around Irish producers, who produce 80% of the products available at Aldi.
Challenge
To highlight local producers, while celebrating Aldi's 20 years of presence in Ireland.
My personal challenge was to do it in... one day ! So, I'm not really proud of the powerpoint's design but... Act as if nothing had happened.
Solution
Create a monthly appointment with the customers and the Irish suppliers. Proposition of two concepts : 1) Food Detectives, 2) Be Proud of our Irish Culture.
Brand : Aldi Ireland
Agency : 8020 agency
