The Dog Park Association of Greater Lafayette was interested in creating a curated Instagram to share photos and tips about the local dog park. 

I created a list of different styles from existing pet-related Instagram accounts and gauged what the board members were most interested in:

They had an existing logo with yellow and green colors and wanted to promote that for brand visibility. I started with a mood board with the existing logo colors and font choices. I developed sample posts for specific content like "Five Dog Toys to Bring to the Park", "Flea and Tick Prevention", and event reminders.

For the first set of posts, I wanted to establish the account with an introduction of the park and some basic facts about it. This is the rough draft:

This is what the final three posts looked like:

I've also become incorporated different colors to promote specific events like the annual Pooch Plunge with different variations of blue colors.