Ctl+
Creatividad + Tecnologías Libres
Brand Identity
Ctl+ is a TCU (University Community Service) project that provides capacitations and equipment to a diverse publics, like kids, teenagers, adults and institutions, with help of Open Source Technologies and Softwares which are free or more affordable for all people.
This brand identity project was built based on the objective 3 of the Ctl+: “To develop training programs based on the use of free tools for different populations according to their age and educational level."
Ctl+ use as a main element simplified and portable computer systems that can be taken to communal spaces that will benefit from both technology and training, keeping in mind the plurality of its users and areas which they will be organized.
Therefore, these needs and elements were translated into a clean, easy to comprehend, and contemporary brand that refers to technology, education, and accessibility through its forms, color scheme, and through the logo system developed that in each segment shows and organizes the plurality of users (primary school students, high school students, adults, and institutions).
