The Stance
To design the identity system for Palms Sports. Palms Sports LLC is a destination whose heart and
soul is expressed in Jiu-Jitsu. Founded in 2010, it plays a major role within the presence of Royal Group
UAE by decisively re-defining the concept of combat sports in the United Arab Emirates especially in the
capitalAbu Dhabi. Positioning both feet and hands in combat mode, the stance is a powerful visual cue in the field of combat sports and martial arts. A creative branding concept that highlights the mental and physical aspects of the sports.
